You’re putting in the effort. So why don’t you feel stronger, fitter or more like yourself?
You’re trying to eat well. Squeezing in some training. Doing the things that used to work…
But your clothes fit differently. Your energy disappears halfway through the afternoon. And some workouts leave you wondering when everything got so bloody hard.
So you get stricter with food. Squeeze in another session. Tell yourself you just need to be more consistent.
Surely there’s a better way to feel good in your body and get the results you’re working for?
A way of life that works FOR you, not against you.
One that doesn’t add more complication and time to your already hectic day.
Pssst…
I see you - you 40+ lady who wants to be that sexy, confident, young person you used to be. Heck, even a glimmer of her would be nice!
There is a way forward. And it starts with a plan that fits you now.
Create the new YOU at 40+ with a Penergy Plan and the support of the 40+ Female Coaching Collective.
Nutrition · Strength & Hybrid Fitness · Mindset · Sleep
You gotta face it - your body is changing.
BUT there’s still so much you can do.
You haven’t stopped wanting things for yourself.
You want to feel comfortable in your clothes. Walk into the gym knowing what you’re doing. Have energy for your day and something left for the fun stuff.
Maybe you want to lift heavier. Run faster. Enter that race you keep looking at.
Or simply feel like yourself again, with a bit more strength and a lot more confidence.
Being over 40 hasn’t taken away your ambition.
But when your energy, sleep and recovery feel unpredictable, it’s hard to know whether to push harder, pull back or try something completely different.
Add in the endless advice about hormones, protein, carbs and supplements, and it’s enough to make you close the laptop and put the kettle on.
Your body isn’t broken. Your strategy might need an update.
Let’s work out what that looks like for you.
Less guessing. More getting on with it.
Meet your Penergy Plan!
Personalised coaching for women 40+, bringing nutrition, training, mindset and sleep together in one practical plan.
The proven, results-driven process: we start with your body, your goals and your actual life.
What do you want to achieve? What’s getting in the way? What can you realistically fit into your week?
Then we build from there, with weekly one-to-one support and adjustments as you progress.
So when Monday rolls around, you know what you’re doing, why you’re doing it and who to turn to when life throws the schedule out the window.
Four pillars. One plan built around you.
Nutrition that fuels your goals
Know what to eat, how much and how to make it work around your day.
Practical nutrition guidance to support your energy, training, recovery and body composition goals, with meals you enjoy and room for real life.
Because food should help you do more with your day, not something you dread.
Training that Shapes you up quickly
Build strength, fitness and confidence with a programme suited to your experience, schedule and goals.
Strength training sits at the centre, with cardio and hybrid fitness shaped around what you want to achieve.
You’ll know how each session fits into the bigger picture, including when it’s time to recover.
Mindset that creates a new you
That little voice saying “I couldn’t do that” doesn’t get the final vote.
We work on the habits, confidence and thinking that help you take action, follow through.
We celebrate wins and keep perspective when a week doesn’t go to plan.
This is a new you we’re building, not a revamp of your 20’s.
Sleep, recovery & energy management
Work, family, training and changing hormones can make recovery feel like a moving target.
We look at your routines, training demands and everyday habits, then identify realistic changes to support your sleep and manage your energy.
A plan needs to account for how you’re recovering, as well as how hard you’re working.
AND you get the support and feedback to put it all into practice.
How would you like to feel, knowing your effort is taking you somewhere?
With your Penergy Plan, we work towards:
Clothes you feel good in (or out of!), with nutrition that supports your body composition goals and gives you energy to enjoy your day.
Feeling stronger and fitter, with purposeful training so you can lift heavier, move with confidence and see your progress.
Knowing what to eat, with a personalised plan that takes the daily “am I getting this right?” out of fuelling yourself.
Finishing a workout with something left in the tank, because your training needs to fit your life, including everything you do afterwards.
Giving yourself a better chance of restful sleep, with practical routines and recovery habits you can actually stick to. And knowing when medical intervention is needed. We have a team on hand for this.
Backing yourself to try the thing, whether that’s the weights room, your first HYROX or hybrid fitness race or a goal you’ve been quietly putting off.
Keeping going when life gets messy, with weekly one-to-one check-ins and adjustments so a difficult week doesn’t slide to two months off, guilt, hiding and chiding yourself.
Feeling supported and proud of yourself, with a coach who notices your progress, celebrates your wins and helps you take the next step.
You bring the goal.
I’ll bring the plan, support and a healthy dose of Penergy.
Meet your coach, confidence builder and personal Pennergizer bunny, Penny Elliott.
Big energy. Serious experience. A knack for helping you believe you bloody well can.
Penny's gift is motivating her clients 40+ to build the strength, fitness and confidence to go after what they want, with a practical plan and plenty of encouragement along the way.
She brings decades of endurance racing, strength training and sports journalism to her coaching, alongside qualifications in science, menopause and HYROX.
Yes, she is the absolute Pennergizer bunny! She’s put herself through a fair few finish lines to get here.
18 Ironman triathlons, including the iconic Kona World Championships and Norseman black shirt winner.
More than 40 marathons, with a speedy 3:05 personal best and 51st female at the Berlin Marathon.
ÖTILLÖ Swimrun World Championships and XTERRA World Championships.
Second place at the Tarawera Ultra 86km.
Six editions of L’Étape du Tour, because apparently one trip through the mountains wasn’t enough.
Nine HYROX races, with a love of strength and hybrid fitness that keeps growing.
HYROX Foundations, Level 1 and Level 2 coaching certifications.
Menopause Coaching Specialist certification.
Master of Science degree.
15 years of freelance journalism, including extensive work in sport and fitness titles plus three years as a magazine editor at IPC Media in London.
Published in 40 magazines, including Forbes three times, and featured on five front covers.
Author of an Amazon No.1 bestseller.
Her biggest lightbulb moment? It came after 40.
After years of endurance-heavy training, Penny shifted toward strength and hybrid fitness and found herself stronger, fitter, and more capable.
That experience now shapes her Penergy Plans: bringing nutrition, fast, effective training, a can-do mindset, and sleep together to help you make progress in your real life.
She understands the thrill of a big goal, the juggle of motherhood and work, and the confidence that comes from doing something you once thought was beyond you.
Expect practical guidance, honest conversations, a good laugh and someone very firmly in your corner.
You bring the ambition. Penny brings the plan and the Penergy.
Are you ready to have the best years of your life and be Fit, Fierce and Fantastic?
Take the next steps below to get your PENERGY PLAN AND find your people…
Join other positive women in the 40+ Female Coaching Collective (40+FCC)
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Hear from clients who have worked with Penny…
“Penny is an incredibly talented conversion copywriter. She nailed an 8 email sequence for me. You better book her while you still can!”
Dustin Riechmann
Simple Success Coaching
St Louis, USA.
“Penny is amazing – such a vibrant, supportive, empowering lady to work along side. I am so so thankful to have taken my training to a fully operational business that has a waitlist.”
Kylie Johnston
Certified Parent Coach and Speaker. Rotorua, New Zealand.
“Utterly awesome - Penny totally captured our voice and tone! She was so easy to work with because she gets our audience, having been in the industry as an athlete for years. Her top-level automation knowledge really helped us create the best customer care in the business. Grab her with both hands before she’s booked out.”
Alicia Gowans and Christos Kyrgios
Ally’s Angels and Alphas.
Brisbane, Australia.
“Penny has a stellar sales background and understands the psychology behind making your offer and getting your ideal client to sign on the bottom line. I’m so grateful that I had her advice and guidance in my business. If you have the opportunity to hire Penny, I would say, ‘Do It Now!’.”
Anna Powers
The Congruent Life, LLC & Founder of the Clickworthy Copywriting Certification™
Ohio, United States of America.
