Weekly Tips & Inspiration
for Entrepreneurs Like You
Growing a business is sold to us as easy, but it’s not. Is your copy making false claims too?
I help established health, fitness and beauty online business owners release that the power of growth is handing over copywriting to an expert. I create standout sales copy so they can easily attract quality leads and convert them into profitable clients and customers.
Do you know anyone who needs their copywriting done for them? You and them could easily make $100 each if you refer them to me and they mention your name.
I help established health, fitness and beauty online business owners release that the power of growth is handing over copywriting to an expert. I create standout sales copy so they can easily attract quality leads and convert them into profitable clients and customers.
Because you are very important to me and I know you are wanting to make more
money without giving up too much of your time, I knew you’d wanted to see this.
You might have already seen an email go out about this remarkable summit with Jenny
Vukovcan. I had the privilege to partner with Jenny and over 25 other phenomenal
business builders to create this unique summit that has the potential to change lives!
It’s my honor to send it to other women and moms to help make a shift.
It has the capacity to shake the negative thoughts right out of your brain and replace
them with money-producing ideas.
It will teach you how to not only think differently
about success but also give you the powerful tools and strategies needed to build a
successful business in today’s market.
Imagine being able to tap into the minds of 26 top leaders around the world who will all
share their best secrets on how to have a thriving business today at no cost. What if you
could literally extract exactly what you need to start, grow, and profit your business the
way you’ve always dreamed possible?
Have you ever asked yourself these questions?
Why is it that some people can make money while others continue to struggle?
Is it possible to get over road bumps and self-defeating patterns and learn the formulas that are making people succeed?
If any of these questions resonate with you, keep reading.
I know that people who have a winning network and the right strategies in place find
greater success in shorter periods of time, so it is my privilege to share with you a
growing network in the form of this summit. This is why I am emailing you today.
If you want to know the secret formula of success from over 25 business experts around
the world, this summit is a must-watch.
>> I have included a special invitation to attend the summit for FREE right here.
My interview is airing on May 5th 2020 and I can’t wait to hear what you think!
If you have been reading my news posts over the last five days you have probably come to these important realisations:
1. Online is where it is at
2. Money has not disappeared, it is just changing hands
3. Changing your messaging to fit the current climate is crucial
4. Putting your genius in into words of your ideal clients and customers is what it takes to convert leads
5. Transformation happens at the transaction, so no offering your services for free or near to nothing
6. THIS IS YOUR TIME TO RISE UP AS A LEADER AND SHINE
We are launching a Pivot Program starting April 24 to make your marketing is relevant and on point, and your program necessary and essential in this 'new world'.
Would you like to join us? Send us an email to info@pennyelliott.com so we can send you more information and get you going!
Big love,
Penny x
If you only get this ONE thing out of this entire series of news posts this week, I have done my job...
Money is not disappearing; it is just changing hands.
If a Coronavirus cure came out tomorrow at $300 a pop, with no guarantee that it will work, how many people would come up with the money to buy it you think?
Um, everyone!
Meaning people have money and are ready to buy...
The only thing stopping you from selling right now is YOU.
You have allowed yourself to be swept up in the fear-mongering, doomsday thinking, and getting your underground bunker ready.
The only way you will start marketing and selling again is by starting to focus on the positive that surrounds us and our business each day. The internet is still working, I have a beautiful office I can retreat to, the extra Zoom session with my family have been heart-warming, and so on.
Now more than ever people are looking for positive, fearless, and inspirational leaders who are offering their services and their genius to the world.
No more excuses and inaction, IT IS TIME FOR YOU TO RISE UP AND SHINE.
My Aim - to help you navigate this change and sell with authenticity AND integrity.
Big love,
Penny x
P.S. I am coming to you tomorrow with a bit of a suprise to make sure your marketing is relevant and on point and that your program is deemed necessary and essential.
P.P.S. Writing content that compels and converts not your strong suit at the best of times ? I got you girl! All sales and nurture templates done for you. Currently converting at 80%! Have a peek here
Hint: It is NOT giving away your product or service for free.
Why? Because transformation happens at the transaction, and you will not get committed, achieving and loyal clients without it.
If you are about to delete this email ask yourself this: How many cosmetic freebies are in the freebie graveyard at the back of my drawer?
Loads right?
In contrast, how many expensive cosmetic products you have bought with your hard-earned cash gathering dust on your shelves, drying up, never to be used again?
Probably none.
The same goes for a personal trainer vs a normal gym membership, you get the results when you commit through payment.
Instead of wanting to become the cheapest one in the market, choose to sell something and sell from a point of leadership with value and transformation.
So if you are not pivoting your price, what is it then?
Your messaging needs to change as your ideal client's wants and needs have changed.
They no longer want to be able to go to a yoga class in the middle of the day guilt-free, they now want some relaxation time in peace and quiet away from their husband and children.
Therefore if you were selling them guilt-free yoga classes in the middle of the day in your studio, you can now sell them relaxation and peace classes online.
So in this case, the yoga instructor isn't offering anything for free, throwing $1 yoga classes in your face or trying to acquire brand new leads. She is just nurturing her existing warm audience, giving them what they currently want and need in this 'new world'.
My Aim - to help you navigate this change and sell with authenticity AND integrity.
Big love,
P.S. With all this pivoting going on in the online world people are stepping into these pitfalls that are hurting them, their brand, and their biz. Have a look at tomorrow's news post so you know what the pitfalls are and how to avoid them.
If your business has relied mostly on sales through networking, referrals, and face-to-face sales this is a MUST READ for you.
So what is different?
You might be an absolute genius and have the gift of the gab in person, but online it is all down to your title or tagline. These need to have a hook and be snazzy so that it grabs your leads attention BEFORE they decide to click on your video and listen to what you have to say.
It is like the hook at the end of the series Suits that have you camping in front of the TV not to miss the next episode.
Your content needs to create a sense of mystery and a feeling they need to hear what you have to say because that will solve all their problems and give them what they really WANT.
So what do you need in order to do this?
You need the words of your ideal clients or customers NOT YOUR WORDS.
And don't be fooled if you knew those words last year. The word COVID wasn't even on anyone's mind last year! The words they use HAVE CHANGED.
You need to ask yourself: What is my ideal client thinking right now? What is my ideal client talking about right now? What are their feelings and thoughts?
And this is where the magic happens...
You need to then put that in your content that is easy for them to digest and is calm. Your lead does not need more overwhelm, chaos and big words they don't understand right now. Or probably ever.
TIP: Voice record your market research interviews and get them transcribed on rev.com to see the exact words they use.
My Aim - to help you navigate this change and sell with authenticity AND integrity.
Big love
P.S. If you are a bit lazy like me and are tempted to use your old content make sure to have a look at tomorrow's email to see the KEY ELEMENTS that will need tweaking before you press "send".
P.P.S. Writing content that compels and converts not your strong suit at the best of times? I got you girl! All sales and nurture templates done for you. Currently converting at 80%! Have a peek here
If you have been hibernating for the past 8 weeks and have missed this world-changing trend, I can't blame you. Our beds are just so much closer now and more inviting than the news and what is going on outside our bedroom windows.
ONLINE IS WHERE IT IS AT
So now that I have told you this, there is no more excuse since you can even build your empire from the comfort of your bed! #winning
No more face-to-face, all you need is your tools online and your voice (if you don't want to show your face).
People have realized during the pandemic that everything they want can be ordered and delivered to them. AND they have realized they do not need to get dressed, put on make-up, and sit in traffic for two hours to make a living.
But I promised you I'd reveal the BIGGEST MISTAKES you will want to avoid while pivoting your biz.
1. You need to bring your A-game when it comes to sales (this includes your funnels, that is also your website ). The D- game will no longer suffice.
2. You need to be able to capture your leads from the beginning, knowing what they truly WANT, not need. Or there will be 5 competitors that will beat you to them.
3. Saying you suck at sales OR sales in the current climate is being greedy. This mindset is not going to help your business thrive.
What you are actually saying with this is "I can't be bothered to pivot my business to serve people with something truly valuable in this current climate. I can't be bothered by actually helping people".
Now, I know that isn't what you are really saying! But by not putting the time, effort, and resources into nailing your sales and getting good at them, this is what you are saying.
HEAR ME NOW - People NEED your genius right now and they NEED you to step up your sales game
My Aim - to help you navigate this change and sell with authenticity AND integrity.
Big love,
Penny x
P.S. One more thing before you run off to start on your sales page and content. Make sure you are on the look out for tomorrow's news post on the difference you need to be aware of in psychology and nurturing leads offline and online.
Have you heard yourself say this to yourself or someone in your bubble "money is going to be tight right now and people are not going to be buying my service"?
Well, I call BS.
As the days and weeks keep ticking we are seeing people maxing out credit cards on booze and toilet paper, because those are super essential right?!
So why wouldn't they spend money on your service? Something they actually need!
It is just up to you to pivot your business to suit your clients in this 'new world' that is emerging and speak to the current wants and needs of your ideal client.
Over the next 5 days I am going to show you how to SHINE and THRIVE in the 'new world' that is emerging.
My Aim - to help you navigate this change and sell with authenticity AND integrity.
P.S. Before you start pivoting your service to fit into the new world you will need to devour tomorrow's news post on the BIGGEST MISTAKES you need to avoid at all costs!
P.P.S. While you are trying to navigate kids, husbands, homeschooling, cooking, cleaning, trying to get some exercise in and so much more, there isn't much time left for your biz am I right ?! I got you girl! All sales and nurture templates are done for you. And the price? Currently converting at 80%! Have a peek here
Big love,
Penny x
Hi,
Coronavirus is a pandemic. Yes.
But not everyone will get the virus.
YET everyone is filled with fear.
Don't believe me? Cough in public and see how many people leap away from you and give you a down the nose look.
Economic down turn is unravelling all around us. The markets are crashing, exports from China are not leaving and death reports grow.
No-one has an answer to 'just how bad it will get' and when it will stop.
The world is spinning in fear of 'what next'. Fear is fuelling the fire.
I've seen far too many posts today about how this pandemic will destroy small businesses.
Now I am NOT discounting the fact that Coronavirus is serious and my love goes out to those who are effected and their families.
But I want you to STOP for a minute and not get sucked in to the media fuelled fear.
You have an online business. So you are in the right industry as you deliver your services to people in their homes. And as the world is turning inwards to be int heir homes you have a much greater captive audience.
So as Tony Robbins drills home in his Money Master The Game book - you invest in a bare market.
It is a bare market RIGHT NOW. So it is time for you to INVEST and DOUBLE DOWN on your business. Not a time to close the doors but a time to be hyper present in your communities online and in service. While the world is on their phones consuming you want to be in front of them. While the world is bored at home, having space to think about what they really want from life you want to be in front of them with new opportunities.
This is NOT a time to throw in the towel and blame the Coronovirus for your business not taking off. This is a time to up level and provide for people.
The Top 5 ways to Coronovirus-proof your business.
1. Turn off the news and get out of the fear vibration. People buy people and if your vibe is of scarcity you won't attract or sell a bean! Now I am not saying be insensitive to peoples genuine concerns but don't buy in to the vibration. Up-level yourself to be in service to people. For example - I could say to myself 'no-one will want to buy my Sales Swipe Files now because the world is going in to a recession' but that is totally NOT true. I sold two suites while I was out swimming this morning. Why? Because people ARE still buying, even panic buying loo roll, and so I need to be in service to everyone who wants to make their sales COUNT. So instead of hiding and saying 'oh man, I launched the day before Donald Trump shut the sky down so it didn't work' I am going to rise above it. How can you do the same %FIRSTNAME% and raise your vibration to a level of being in service to your customers?
2. Ditch the need to meet people face to face to make connections. We live in a wonderful time where you can make so many awesome friends and connections on line. Without having to spread any germs. Make your meetings all Zoom based and be grateful we live in such a fab time of technology. Create a Facebook Group for your community to support each other and grow tighter TOGETHER.
3. STICK to your daily habits of sleep, hydration, exercise to sweat, meditation and journalling. The health compromised are more likely to get the virus than those of robust immunity. It is up to YOU to look after your body. That same body is the one that runs your business and has to show up. If you let these daily habits slide then you're putting your business at risk too.
4. SHOW UP. As the virus spreads and more and more people are being sent home to either isolate or work from home they suddenly have a tonne more free time. Think - no commuting time, no lunchtime wander through the shops, no open plan office watching your screen.....and what will everyone be doing? Scrolling their phone....and looking to be entertained and educated. This is the time to double down and BE SEEN. No matter what the little girl voice says in your head, tell her to eff off and get your message out there. And multiple times a day.
5. People will be less and less inclined to go out and work and network. They will be working from home and while no-one is watching over their shoulder they'll start searching around the internet...ready to BUY. And BUY Things they never thought they would. Because when you're bored - you either eat or mindlessly spend to feel good. This is where having the right sales message in front of them will set you apart, and, ahead of the rest. Knowing what to say when they reach out to you either on messenger, on your sales page, on an ad or a post on Instagram or Facebook, via text or email is KEY to you thriving in this worldwide pandemic.
The Copy, Paste, Tweak Sales Swipe File Suite is ready for you, to make your sales easy and in service. www.pennyelliottgroup.com/cptsalesswipe
And 6. Because everyone loves a bonus. Know that the more money you make in your business the more you can give back when the time is right to your church or charity to get the world back on track.
Big love,
Penny x
I know when I first started my business felt like a money pit. I would make a sale and then BOOM another subscription was needed. Or I would need a website refresh. Or new photos done. Or worse still…sales would dry up. Sound familiar?
I feel you! I got so frustrated that I set about to create a sure fire way to create sales that kept my business running and didn’t dry up.
It took me 60 days to suss it out. I then rinse’d and repeat’d that cycle every 60 days and built on the momentum. I focused on three areas ONLY. Laser focus meant I reached 6 figures and beyond. Meaning that a new sales page didn’t wipe out all the funds I had. Upgrading my Active Campaign didn’t mean I had to cancel some other subscription.
Be the first to know about the new f.r.e.e. training coming...click here to join before anyone else and be a founding member of how to make legit sales from other peoples facebook groups without pissing off the owner (insert link - https://www.pennyelliottgroup.com/register-5-day-challenge)
Big love,
Penny x
You may or may not know but I only work 6 non-child hours a week and nap times. And for the record my boy’s strength is not day sleeping. He is like his Mumma and suffers from FOMO badly!
I often get asked how I keep my business 1. Going, 2. Growing and 3. Over the 6 Figure mark. Most assume I work late nights and crazy hours.
But this is the honest truth….I suck at working late nights. I need my sleep. Just ask my husband if I don’t get my 8 hours a night…I am a mega-bitch. Now I have Joshua, my little dude, I especially can’t be tired as it’s not fair on him-I need to be calm and patient with him; being sleep deprived to do ‘one more post on social, or answer one more comment’ is not worth it the next day.
So how do you Get and Keep Momentum in your business without working crazy hours?
It comes down to working on both the Woo and the Doo - mindset and strategy - to get in a flow where business is easy to fit in with life.
Top Business Mindset And Strategy Insider Secrets To Grow To A 6 Figure Business (Without Working Crazy Hours!)
Which one will you work on first in 2020? 6, 9 and 10 I can help with - stay tuned for a special something coming…
Penny xx
Started the year with a hiss and a roar? New journals, new diaries, new dreams and new enthusiasm to GO LARGE this year, no matter what! And then, well, you’ve been working hard. Kinda-of kept that consistency up….
BUT…..
Well, you still need more clients. Some leads would be nice too. Right?
I hear ya! As a friend said this week - Crickets doesn't build Confidence. She was soo right. All hearing nothing does creates doubt, allows that little fearful voice in ‘this is never going to work…’ and you loose enthusiasm.
Don’t worry you’re not alone. In fact January is THE most depressing month of the calendar year. It’s when all New Year's Resolutions go out the window, the gyms empty out, chocolate and wine consumption goes back up and credit card bills are due.
But don’t worry, I’m here to show you how to get consistent clients - for the whole of 2020 - regardless of the date. Consistent Clients comes from YOUR consistency. A bit of an oxymoron right when you’re not hearing anything right? So let’s flip your problem on it’s head….
Start with celebrating. Celebrate every little movement of the needle. This might be a new follower on Instagram (hyper link to my Instagram and tag IG Link) or someone watching your Live. Celebrating only once when you sign a client or sell a product isn’t the right positive feedback loop, that you’re looking for to get momentum to have Consistent Clients. You want to be able to celebrate as you go, so that you feel the joy of completing a task. This joy creates continued enthusiasm to keep going, which in turn gives you the motivation to tackle the next task. You then see the success of completing that task.
Which gives you the confidence to keep going. Feeling confident that you’re going on the right path brings joy in what you’re doing every day and the flywheel of momentum keeps going. As this flywheel keeps spinning, this is how you get yourself to a high level of productivity, engagement, and eventually sales and money in your bank account.
You might be thinking - a follower on Instagram isn’t converting to Consistent Clients and money in the bank for me though Penny.
I know exactly how you feel.
In fact, I felt the same way when I started back up after having my bubba. And up until recently, it was a really brutal learning curve. In fact, it was worse than most people realize!
But a few months ago, I found a simple way to get Consistent Clients again.
I decided to just have FUN and be myself. To show up consistently as myself was MUCH easier than trying to be all manicured everyday and glamorous like ‘a successful lady would’. It became easy and enjoyable, making the flywheel spin faster and faster.
You know why? Because People buy People - not services or products.
So if I can do it you can too! Start off by coming in to the Get Momentum Entrepreneurs Facebook Group and;
say hi,
introduce yourself,
Let us know what you do and
how you help people.
Make it fun and see how people notice more. Go on - I DARE YOU! :)
Love Penny xx
Automation is awesome - when it works. When it doesn’t then it can be super embarrassing AND costly.
Trust me - I have done every cock up in the book. I have had my head in my hands wanting the kitchen floor to open up and swallow me when I have got a message to my phone saying ‘I’ve recieved this email 9 times now, can you please take me off your list.’
So here’s the list (and it’s not definative!)
Sales Automation Mistakes All Women Who Wants To Make Her Own Money Through An Online Business Need To Avoid!
- not having a clear path for your leads to flow through that is progressive to their journey
- not putting an end on your automation leaving all leads stuck in the automation ethos.
- not having a thank you for buying my thing email
- linking to the top page of your calendar and showing no availability - people can't book calls with you if you're not there!
- putting links in emails that aren't tested and going to 404 pages 🤦♀️ (I have done this A LOT!)
- rushing and not testing an email before it goes out
- not testing a funnel and having leads not get their freebie - this happens A LOT more than you realise. Money down the drain!
- sending the same email out multiple times
- rushing in to the sales emails without nurturing your leads - another BIG no-no that can lead to having your email provider shut you down and you loose ALL your contacts
- using an old template and not updating it to suit the current time/season/date
- using a bitly link in an email
- not having a payment link working to a cart
I am sure I will keep making cock ups with automations as I keep diving deeper in to what my clients want and creating a bespoke service for them to feel loved and cherished. Just like you do in a relationship. You try things to make them feel loved and cherished. Some go well and others flop. It’s ok, as long as you keep trying.
Learn from my mistakes. If you need help then let me know.
Penny x
A few weeks ago a few questions came up in my woman’s networking meeting that made me wild!
You see we were being offered new business coaching options. Being in the coaching world I thought they were awesome and was fully interested.
However the other ladies int he group were more dubious and hesitant….
“Why do you need a business coach?”
“Why would you invest with a business coach without a sure outcome of results?”
Now there are lots of reasons to get a business coach and lots of outcomes to be had depending on your weaknesses and what you want to become strong at.
But the one thing that moves your business forward with a coach is accountability.
Think about visiting a nutritionist - everyone knows how to eat right? You can look it up online or follow a new diet book. Heck you can even use an app to take a photo of your food and it will analysis the plate. But when you do it on your own you never get lasting results do you? Knowing that you have to go and see your nutritionist next week means you don’t have an extra helping at dinner or dive in the the chocolate box.
It might be your accounts. Sure you could work out how to do it yourself and file your own Tax Return but you entrust a specialist to make sure they do all the tricks of the trade and ensure you get you act together in your finances so you don’t get a penalty. They hold you accountable.
Or the Personal Trainer you hire - you always get your butt to the gym knowing that you have a session with your PT. Versus going on your own and pumping iron which may or may not happen depending on your mood. You know which session gets you doing the best workout and which gets the fastest results right?
SO business coaching is the same - it’s about accountability and getting faster results than you would get on your own.
In my business that looks like growing your business on line with proven techniques that create relationships and buyers in your niche. It’s about getting momentum in your business in a faster way than googling everything and setting your own deadlines, that you then move several times over.
This accountability in my business is either through on-on-one coaching or the Get Momentum Mastermind.
In the Get Momentum Mastermind, where along with other like minded woman business owners, we grow your business by focusing on online sales activities.
We get focused first on trawling through the contacts you already have and re-engaging them. Then we work on 3 proven online sales generating activities -
Tremendous Traffic on Autopilot to the Five Figure Funnel
The Fastest Way to Book Clients through a Winning Webinar Format
The Most Profitable Lead Generation through Community Challenges
So back to the first questions =
Q1 - Why a business coach - accountability and fastest path to results
Q2 - What results will I get for such big investment with a coach?
Just like you pick a hotel by the TripAdvisor recommendations or a movie by the critics rating - pick your coach by their testimonials. Make sure there is a range of video, audio, screenshot and written testimonials. Look for someone that has had a similar problem and what results they got from working with the coach. Can you see yourself in that position?
Here are some of my testimonials from previous clients >>
So now you know what to look for in a coach and how to pick one to get your desired success.
If you’d like to know how to collect testimonials that see then hit reply and I’ll flick you a template.
Penny x
Pricing....good ol pricing
How much do I charge? A common question amongst clients and community.
It goes something along these lines....
You know you would love to go BIG and have a sweet price on your service or product.
But then what about the people who can't afford it? What will they do? And more over, how will they feel?
Yikes, you could look like a greedy bitch...
Best to keep the price more obtainable for all then.
Yes, that feels better. A cheaper option so everyone can buy and be involved.
Surely you'll sell more being more affordable too (don't want to use the 'cheap' word as that sends the wrong message to the Universe...), yes more affordable.
Sound familiar?
Yet hear me now - by letting this fear in (my prices are too high, no one will pay) and the ego desire to be loved by everyone (keeping your prices low to please everyone) WILL NOT make your sales go up.
Sounds crazy right?
But who buys a Louis Vutton bag for $10?
NO-ONE.
And if you did and it came with a letter of authenticity you'd still doubt it to be real.
Don't be the $10 hand bag - be the real deal.
"easy for you to say Penny" I hear you muttering.
I hear ya.
So I wanted to share with you the 3 steps we use in the Get Momentum Mastermind to find the sweet spot for pricing. One where you don't sell yourself as the $10 handbag nor are you so unobtainable that you even think you're a fraud.
Step 1 - Spend a good hour or more going over your experience and client testimonials. Show yourself how friggin amazing you truely are.
Step 2 - Now you're pumped on how good you are pick a 'crazy as' price tag. Write it down. THEN pick a 'OMG that is sooo crazy cheap' number and write it down. Then pick a number between those two. Write that one BIG.
Step 3 - Sit what that number written big. How does it feel? OK? Then bump it up a bit. How does it feel now? Still OK? Bump it up a bit more. Keep going until the price tag feels uncomfortable.
You now have your new price.
Boom!
Now share it with your world and be confident about it!
I know you can do it.
Big love,
Penny x
I'm feeling generous and want to help you get more leads in to your business this week, so I am sharing with you the Top 10 ways to Find Leads that I share with the ladies in the Get Momentum Mastermind.
All for you .
Why leads?
Because having more leads coming in to your business gives you two things...
1. More clients, meaning you get to the work you love and help so many people. Having more people interested in your work gives you confidence and a sense of pride as you see your business grow. You're really DOING IT!
and
2. More leads means more clients and that means more money in the bank. This gives you the ultimate freedom to be able to have the things you want - maybe it's a new car or a new handbag? Or maybe you buy yourself some more time by hiring a VA or a baby sitter so that you can sit down in a cafe and read your book in peace. YOU get to choose.
Download the Top 10 Ways to Find Leads This Week here >>
Download the doc, pick one and implement it this week and then do a story about it in Instagram and tag me in it @penny_elliott_ and I'll share it with my audience too! #doublewin
Grab your gifted copy here 📥
Big love,
